About:
Shop Eleven Eleven is an e-commerce apparel, accessory, and paper goods brand rooted in positive thinking. All products are designed and created by Grace Tellers. Shop Eleven Eleven aims to spread the message of positivity through apparel, paper goods, and novelty items. Shop Eleven Eleven is not just a brand, but a community where people can come together, express themselves, and aim to become their best selves.

The following rebrand of Shop Eleven Eleven represents the vibrant, exciting, and confident attitude that Shop Eleven Eleven seeks to foster. The previous logo contained too many colors (that were overused among competitors), could not be applied consistently across platforms, and did not stand out in a saturated market. The new logo also caters towards Shop Eleven Eleven’s true target audience and is applicable to the changing product offerings. When applied consistently with brand assets and collateral, the updating branding for Shop Eleven Eleven creates a recognizable, standout, and trustworthy brand.